What is Geeks on Ice?

For several months I have experience some degree of frustration in trying to explain to people what Geeks on Ice represents or what is our goal as a group. It is a very valid question and one that deserves an answer, so we have decided to come together and define who we are and what we offer (Value-Add).

Since 2003, groups of individuals and organizations have gathered at the Moncton 4 Ice Center to participate in an annual ritual of recreational hockey and networking while leveraging the assembly as charitable mechanism to serve the community we live and play in. Our progress as a group has resulted in business transactions taking place, employment opportunities revealed, co-workers bonding outside of a traditional office setting and showcases this region's knowledge economy.

We are excited about the positive impact GOI has had in the community and that is why our group decided to embark on a vision exercise to see how we can "export" our model to the rest of the world. The goal was to make the region a global leader on an international stage in relation to social economic development. Our mission was going to be eliminating the digital divide trough sport and transfer of professional expertise of those who want to join our team.

With such a mammoth task at hand, the group questioned whether the existing base of "Geeks" were enough to export our brand of digital hockey to the world? Change was inevitable and that's why we re-examined the entry criteria for the tournament. There is a perception out there that you need to be either from a software or hardware based organization to play in the tournament, this is false! Our entry requirements have always been broader then that definition because technology effects everyone in a 21st century digital economy...

In our best effort to define our target audience, we broadened the definition of Geeks on Ice. For 2008, our group would include organizations and individuals who share a passion for sports, community and technology.

This year's line-up certainly represents this bold new vision looking out towards 2012. Some teams playing in the tournament might puzzle our critics and skeptics who say we cannot reach our goal. We say, in a 21st century economy, anyone leveraging the power of the network (Internet/Technology) is a certified Geek on Ice!

Trevor MacAusland
Chairman & Founder
Geeks on Ice


Geeks on Ice would like to thank its 2008 sponsors the City of Moncton, Enterprise Greater Moncton and Molson Breweries.